Free The Wild
Less, made better.
The fashion industry is one of the most wasteful on the planet. We refuse to add to that. Animal Kingdom Apparel is built on a single, stubborn rule: we only print a shirt when someone asks for it.
No inventory.
We hold no stock. When you place an order, your shirt is printed for you by our fulfilment partner and sent direct. Nothing sits in a warehouse; nothing gets thrown away.
Better materials.
Heavyweight organic cotton, GOTS-certified where possible. Water-based, PVC-free inks.
Packaging.
We pack orders in a plain, recyclable cardboard box, and each garment is protected by a thin sleeve to guard against moisture and damage in transit. A shirt that arrives damaged and has to be replaced creates more waste than the sleeve that protects it, so we chose protection over a claim we could not keep. We will keep researching more effective, sustainable packaging options as our customer base grows.
Our charity partner
20% of profits gifted to Free The Wild.
Free The Wild is a UK-registered charity working to end the suffering of wild animals in captivity. Its mission is to rehabilitate and relocate animals to accredited sanctuaries or, wherever possible, return them to the wild.
The charity works with governments, welfare organisations and experienced veterinary and animal-care professionals. It also supports sanctuaries and helps investigate reports of mistreatment involving captive wild animals.
Animal Kingdom Apparel is proud to support that mission. We gift 20% of our profits to Free The Wild, helping turn a love of animals into practical support for their welfare and freedom.
Free The Wild is registered in England and Wales, charity number 1173936. Visit freethewild.org.